Cape Classics was established by Andre Shearer in 1992, with a mission of bringing the crème de la crème of South Africa's then-fledgling boutique wine industry to the American market. In 2013, Cape Classics expanded its portfolio to include wines from France, and now proudly represents 30 of the finest estates and labels from the regions. Cape Classics’ mission is to provide a unique range of selections that are exciting and delicious and that offer outstanding value.
We currently have distribution in the 50 states, and our key national partners include the Darden Restaurant Group (Seasons 52, The Capital Grille, Eddie V's and Yard House), Legal Sea Foods, Fleming's, Walt Disney World, Trader Joe's, Costco, Cost Plus World Market, Wegmans and Whole Foods Market.
In our pioneering days, apartheid-related political tension translated into an often-hostile American market for South African goods. We embraced honesty and integrity in all that we did, coupled with a tenacious, "can-do" attitude that enabled us to succeed through those initial struggles and challenges. The same ethical principles that guided us then continue to shape the way Cape Classics conducts business today.
As an organization, we stand for proficiency and professionalism, and we maintain consistently high standards of excellence. We deeply value the personal relationships we've established over the years, and we treat our customers, suppliers and employees with the utmost courtesy and respect. Proud “social capitalists,” we strive to make a positive impact on our community through our work, and we support sustainability by partnering with wine farms and growers who espouse environmental preservation and holistic farming practices. A portion of the global sales from our Indaba brand supports the Indaba Education Fund which helps financially needy and academically deserving students pursue wine-related studies at graduate levels. Indaba is taking its long-standing commitment to education in the vineyard to the next level by kick starting the WELL Project (Winelands Early Learning & Living) in South Africa. The Project will also be supported by the Indaba Education Fund and assists early childhood development by providing infrastructure, learning materials and teacher training at schools established for wineland worker’s children.
In addition to receiving the "Best Wine Importer" accolade in Food & Wine magazine's Wine Awards, Cape Classics was the focus of a 'Spotlight On' feature in Robert Parker Jr.'s The Wine Advocate, and has been hailed a "Name You Can Trust"/"Reliable Importer" in Food & Wine's annual Wine Guide for ten consecutive years. Cheers!